When You’re Visible At Every Stage From Consideration To Purchase

When You’re Visible At Every Stage From Consideration To Purchase

When your competitors are ranked right beside you, winning the sale comes down to who your customer sees, knows, and trusts more.

That means being discovered consistently across every space your leads look, learn, and buy. It means getting creative and bold with your SEO strategy.

That’s why Power Digital’s SEO team finds opportunities your competitors miss to craft strategies that drive short-term wins while building long-term growth.

We aim high at being focused on building relationships with our clients and community. Using our creative gifts drives this foundation.

Working together on the daily requires each individual to let the greater good of the team’s work surface above their own ego.

An SEO audit is a crucial step in the Power Digital methodology. Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy. Specific elements of evaluation include current metadata, backlinks, content, technical setup, and keywords. We will then use these findings to develop a robust strategic plan that will help increase your ranking on search engines and start driving more traffic directly to your website.

Simply put, SEO keywords are words or phrases which describe the content of your site and what it is about. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.

When it comes to SEO there are a lot of tools available to increase the efficacy of your efforts. Our team of experts chooses to use a combination of best-in-class tools that provide us with invaluable data about our client’s sites. These include KeywordTool.io, Moz, SEMRush, AWR Cloud, and MarketMuse. Each tool provides our team with a unique set of data but together the entire stack paints a clear picture of any given website’s SEO strategy and any resulting changes. We can use these tools during an audit as well as after we have implemented changes to continuously monitor improvements.

If you have a brick and mortar store or products and services that are location-based, local SEO could be a game changer for your business. These strategies are adapted from broader SEO best practices and implemented with a specific locality in mind. Local SEO strategies include everything from claiming your business listing and ensuring its location appears in local searches on Google to managing online ratings, reviews, and local-centric social media engagement. These activities help to increase the visibility of your business in your local community.

Unfortunately, SEO does not usually show an immediate impact. It takes time for search engines to update your site’s reputation and begin ranking it higher. Typically, you should begin to see results about 3 to 6 months after updates are made. However, the most impactful results won’t likely be seen until about 12 months after changes are made. That seems like a long time, but throughout that time period, you will notice increasingly positive changes in your metrics.

Yes. Though it is an investment of both time and money, SEO is something you should implement sooner rather than later. Think of it as building an asset for your company and brand. You may not see immediate payouts as a result, but over time you will be glad you invested in the future growth of your business.